A field guide for households

Preparedness,
without the panic.

Cover the first 72 hours, the next two weeks, and the slower craft of doing more for yourself. Calm guidance, grounded in FEMA, Red Cross, and traditional practice.

Content based on official guidance from FEMA, the American Red Cross, the CDC, and the hands-on traditions of generations who knew how to do for themselves.

What we mean by survival

Useful in an emergency.
Useful on a Tuesday.

No sirens. No countdowns. No lifestyle performance. Just ordinary households becoming harder to break.

The name on the door says survival, and that’s probably how you found us. But survival in the new world isn’t what it used to be.

It’s not bunkers and bug-out bags. It’s a flashlight you can find in the dark, a week of food you would actually eat, and knowing how to shut off your own water when a pipe breaks.

You won’t find sirens here, or countdowns, or end-of-the-world thinking. You also won’t find self-reliance turned into a costume. We’re here for the older, quieter work: building a household that can take care of itself, help its neighbors, and stay steady when ordinary life gets interrupted.

The starting point

Most emergencies are decided in the first three days.

Power goes out. Roads close. Shelves empty. The households that do well aren't the ones with the most gear — they're the ones who decided, ahead of time, where the water is, who picks up the kids, and what the plan is when the phones don't work.

Start with 72 hours of self-sufficiency. Build out from there at your own pace.

72

hours of readiness

Water · food · medicine · shelter · light · communication

Do you know what’s most likely to go wrong where you live?

The readiness curve

Wherever you are, there's a next step.

Preparedness isn't a single moment — it's a ladder. Most households do well to climb one rung at a time.

The framework

Six pillars run through every tier.

Whether you're building a 72-hour kit or a multi-year plan, the same six categories organize the work.

01

Planning & Risk

Know your local hazards. Assign roles. Pick meeting points. Practice it once a year.

02

Supplies

Water, food, light, batteries, radio, tools, backup power — scaled to your tier.

03

Shelter

Plan for both staying put and getting out. Heat, cold, smoke, water — each needs a different answer.

04

Medical & Hygiene

First aid, prescriptions, OTC basics, sanitation. Enough to handle the gap before professional care.

05

Communication

A way to receive alerts and a way to reach the people who matter — even when cell towers fail.

06

Recovery

Documents, insurance, cash, contacts. The boring kit that decides how fast normal returns.

The other half

Not just for emergencies. For a quiet Tuesday too.

Most of what makes a household resilient also makes life better in normal times. A garden. A pantry of preserves. Solar panels on the porch. Hand tools that outlive you.

The slow craft of doing more for yourself, on purpose, all the time. Useful when something goes wrong. Useful when nothing goes wrong. The hedge is the bonus; the craft is the point.

Explore Self-reliance

The overlooked pillar

The disruption nobody stocks a kit for.

A job loss. An unexpected medical bill. A furnace that dies in January. These aren't the emergencies that make the news, but they're the ones most households actually face — and the recovery math is identical: how many weeks can your household sustain itself without outside income?

Financial resilience is household preparedness. An emergency fund, reduced fixed costs, and skills that earn are as practical as water storage. Same discipline, different shelf.

Unemployment filing, job centers, food assistance, utility help, and health insurance options — specific to your state.

The financial 72 hours

Emergency fund

Three months of essential expenses — rent, utilities, food, insurance. The single most important financial prep.

Reduced fixed costs

Lower your monthly baseline so the runway stretches further. Every $100 cut extends your fund by weeks.

Skills that earn

Repair, preservation, gardening, carpentry. Skills that reduce costs today and create income options tomorrow.

Insurance audit

Know the gaps. Flood, earthquake, and sewer backup aren't in standard homeowner's policies.

Hazard Guides

The nine hazards most likely to affect your household.

Browse all hazards

Know your ground

What's actually likely where you live?

Hurricanes in Florida, wildfires in Colorado, ice storms in Texas. Enter your ZIP — we'll show you the three or four hazards that actually apply, with specific preparation notes for each.

Or browse hazards by region without entering a ZIP.